Top 5 Social Apps in Brazil: Q2 2023 Performance

In Q2 2023, the performance of the top five social apps in Brazil showcased a range of trends in weekly downloads, revenue, and active users. Below, we dive into the specifics for each app, based on data from Sensor Tower.

Instagram saw a significant surge in weekly revenue, peaking at approximately $392.3K in the final week of June. The app's weekly downloads fluctuated, reaching a high of around 992K in mid-May, while weekly active users remained relatively stable, hovering around 71M throughout the quarter.

TikTok experienced steady weekly revenue, with notable peaks of about $370K in late May. Weekly downloads were robust, hitting a peak of approximately 1M in the same period. The app's weekly active users showed an upward trend, increasing from 65.4M in late March to around 67.4M by the end of June.

Facebook maintained consistent weekly revenue, peaking at around $26.9K in the last week of June. Weekly downloads were stable, with a peak of 528K in mid-April. However, weekly active users saw a gradual decline from 101.5M in late March to approximately 97M by the quarter's end.

X showed variable weekly revenue, peaking at about $20.2K in mid-April. Weekly downloads spiked in the second week of April, reaching around 541K. The app's weekly active users remained relatively stable, averaging around 19M throughout the quarter.

Helo - Humor and Social Trends had fluctuating weekly downloads, peaking at approximately 217K in mid-April. However, weekly active users saw a significant decline, dropping from around 1.7M in late March to approximately 416K by the end of June.

For more detailed insights and data, visit Sensor Tower.